Right now, all around the country, people are prepping their Super Bowl Sunday menu; party planners are purchasing beer in mass quantity; and coaches are reviewing game film, devising strategies, and drafting inspirational pre-game speeches. What in the world does this have to do with writing?
I’m so glad you asked.
As a writer, you need to know what is currently happening in the world. Time and again, businesses and professionals have pre-written and pre-scheduled their letters, emails, tweets, and Facebook updates.
Is this a horrible idea? No. Planning is great. But, it’s important to review your publishing plans before they go live. No matter what you’re writing and no matter where it is showing up, the point is to get your reader to care about what you have to say.
People don’t care about computers. They care about other people who care about them. Just like coaches who revise their game plan, make sure you evaluate each thing you send or publish to ensure it’s appropriate for current events.
On a somewhat different note – who are you rooting for this Sunday?