Words Have Power


Here’s a little food for thought – words have power.

The saying, “A picture’s worth a thousand words,” has stuck for a reason. Giving readers both a descriptive and visual message consistently proves more effective than only one or the other. Take cigarette warnings for example: in 1966, warning labels first appeared on cigarette package stating: CATION: CIGARETTE SMOKING MAY BE HAZARDOUS TO YOUR HEALTH.

Was this enough? No. Last September, cigarette packaging began delivering a harsher reality. Statements like: SMOKING CAN KILL YOU and CIGARETTES CAUSE CANCER is now boldly placed on packages.

Additionally, anti-smoker advocates are also pushing for graphic photos to be added to packaging, such as diseased lungs or a man exhaling smoke through a hole in his neck.

Give your words more power by engaging your reader on two fronts–clear descriptions and visual images.