Words Have Power

written by Mikaela Cowles on February 26, 2013 in Picture-Perfect with no comments

Words-Have-Power

Here’s a little food for thought – words have power.

The saying, “A picture’s worth a thousand words,” has stuck for a reason. Giving readers both a descriptive and visual message consistently proves more effective than only one or the other. Take cigarette warnings for example: in 1966, warning labels first appeared on cigarette package stating: CATION: CIGARETTE SMOKING MAY BE HAZARDOUS TO YOUR HEALTH.

Was this enough? No. Last September, cigarette packaging began delivering a harsher reality. Statements like: SMOKING CAN KILL YOU and CIGARETTES CAUSE CANCER is now boldly placed on packages.

Additionally, anti-smoker advocates are also pushing for graphic photos to be added to packaging, such as diseased lungs or a man exhaling smoke through a hole in his neck.

Give your words more power by engaging your reader on two fronts–clear descriptions and visual images.

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