What do I blog about? (Part I)
Did you just chuckle? A little? Be honest.
Is this a topic about which I’d generally tell you to blog? No. But, the principle behind it, the chuckle worthy, slightly edgy, engaging content is exactly what I’d steer you towards. Blogging, posting Facebook statuses, and Tweeting is all about sharing content people want to read – content people ENJOY reading.
What do people enjoy reading? It’s no longer news in the traditional sense. The doom and gloom which ruled 10 years, 20 years, forever years or so ago – has taken a back seat. People want emotion. While they’ll take anger and anxiety, it’s happiness and humor they crave.
Research shows good news can spread faster than bad. “The ‘if it bleeds’ rule works for mass media that just want you to tune in,” says Jonah Berger, a social psychologist at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends and peers, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”
Think about yourself. What do you gravitate towards in your Facebook feed or blog reader? What do you share with your friends? Do you call them about the latest shooting in the Bronx? Or do you forward them a snapshot of a smiling, swearing baby?
As you consider creating a Social Media presence, you might wonder: “What do I blog about?” “What do I put on my Facebook page?” “What do I tweet about?”
These are completely normal questions. I hear them often. The first steps are identifying your audience and asking yourself, “What would they want to read?”
Learn more about identifying your audience here. In the next post we’ll discuss how your business is rich with blog content.