Controlling Tone Part 2: Writing to Your Audience

Estimated Read Time: 2 Minutes 30 Seconds Successful writing sells. It gets the kid three blocks away to walk to your convenience store for an ice cold Pepsi. It makes your co-worker turn in their half of the monthly progress …


Controlling Tone Part 1: Identifying Your Audience

Estimated Read Time: Under 2:00 Minutes Clear communication is key, but successful writing causes action. It engages your readers’ attention and makes them want something. Rarely are you writing to the general public. In most cases, your audience is a …




New Look for a New Year

Our website’s had a makeover. A facial scrub, body cleanse, very needed clean up. We’re Renewed. Refreshed. Re-Born into a baaaaaad mamba-jamba. This new look and feel is exciting. It was time for a little change. But, the decision to …


Siri Etiquette

I left a little late for my basketball game the other night. Making my way through rush hour traffic, I watched the minutes tick by and drummed the steering wheel. When I heard a text come through, I was sure …


When and How to Blind Carbon Copy

Blind Carbon Copies (BCC) can be an extremely useful tool. However, at times they can get both the sender and recipient in trouble. Before you use BCC, consider what you are trying to accomplish. What is a BCC? A BCC is …


Maintaining Contact with Clients

Stamps. What are those? Even in the booming age of digital media, people like receiving a personally addressed note or letter. Sure, dropping something in the mail  takes a little more time and costs a little more money. But, it’s …