bacon

Why a Good Press Release is Like Bacon

Bacon. Beer. Booze. Sex. Women. These buzzwords grab attention. They’re pleasurable. They’re indulgent. Heck, they’re sometimes a little bit sinful. For most of us, when we see one of these words, we look for a second longer than when we …


Newspaper

Simple Press Release Format

Give your business an immediate marketing boost with a press release that grabs attention. From local news outlets to targeted trade publications, a well-crafted press release has the potential to garner your business some serious attention. Who knows, if your …


Eliminate the Obvious

Eliminate the Obvious

Avoid obvious details. They get in the way of your message. As writers, we have a tendency to state the obvious. This is especially true when we’re trying to write an “impressive sentence.” “Impressive sentences” are sentences designed to sound …


Mikaela and Garrett

Getting Ahead Before Your Wedding

As I said, I’M GETTING MARRIED! If you can’t tell – I’m just a little bit excited. I’m also a little bit nervous, stressed, weak-in-the-knees, ready for it to be right now, jumping for joy, pulling my hair out, worried …


Lightning to SD Card Camera Reader

A Working Woman’s Travel Tools

When you’re work requires you to travel, the right tools can ensure you have the freedom to also play. Traveling for work can be fun. It can also be incredibly stressful. When you travel for a vacation, your responsibilities are …


1 idea sentence

1 Idea Sentences

Keep your reader interested by focusing on one idea per sentence. Complex sentences are sentences that contain multiple ideas. For most of us, they creep into our writing when we’re really excited. You know those times when you have a …


clarity

Clarity is King In the Copy Writing World

It doesn’t matter what you’re writing, if it’s not clear, it’s not going to get the job done. From business memos and taglines to thank you notes and blog posts, clearly communicating is key.   Rather than giving your thoughts …


The Anatomy of a Thank You Note

Anatomy of a Thank You Note

I returned from St. Louis two weekends ago. It was an amazing trip. I spent three-and-a-half days with my nieces and nephew. They’re young and they’re a tad bit wild. But, there’s nothing quite so wonderful as a big, unprompted …


West of Market Sponsor Spotlight May 2014

West of Market Sponsor Spotlight, May 2014

Casey Oiness knows the importance of finding the right mortgage for each borrower. He purchased his first home during the housing market boom in 2006, and quickly found himself in an uncomfortable mortgage. At the time, he was a recent …


Thoughts on how my clients rock

Thoughts on how my clients rock

A few months back I popped into Chipotle to grab dinner for my boyfriend and myself. It’d been one of those go-go-go days and there just wasn’t time to cook. The lady at the cash register only charged me for …