Clarity is King In the Copy Writing World
It doesn’t matter what you’re writing, if it’s not clear, it’s not going to get the job done. From business memos and taglines to thank you notes and blog posts, clearly communicating is key.
Rather than giving your thoughts a poetic twist, get to the point. These three tips will help you do just that:
One Idea Paragraphs: Paragraphs in novels can run a whole page. They’ll often include multiple ideas and a slough of complex emotions. You’re not writing a novel. When you introduce a new idea, start a new paragraph.
State Your Point Immediately: Building up to your point may make you more comfortable. For your reader, it just wastes their time. State your point in the first sentence of each paragraph.
Use Headers and Bullet Points: Most folks aren’t going to read any piece of writing word for word. Headers and bullet points make your message scannable.
Extra: Test how “scannable” your piece is by pulling out just the headers and bullet points. Do they standalone? Are you not sure? Ask a friend or colleague to review them and give you feedback.