clarity

Clarity is King In the Copy Writing World

It doesn’t matter what you’re writing, if it’s not clear, it’s not going to get the job done. From business memos and taglines to thank you notes and blog posts, clearly communicating is key.   Rather than giving your thoughts …


Cross-Dressing

Cross-Dressing Characters can be Your Best Friend

Have you ever had something happen with a client or prospect you’d really like to share? Do you feel you can’t because you shouldn’t mention their name? Change it! In fact, change their gender all together. Nothing throws someone off …


The Anatomy of a Thank You Note

Anatomy of a Thank You Note

I returned from St. Louis two weekends ago. It was an amazing trip. I spent three-and-a-half days with my nieces and nephew. They’re young and they’re a tad bit wild. But, there’s nothing quite so wonderful as a big, unprompted …