When and Why to Use Long Sentences

When and Why to Use Long Sentences

The sparing use of long sentences provides a hook that grabs your reader. The long sentence sets the scene. It’s the descriptive power bomb. When written well, it is poetic in its cadence with a song-like hook that grabs the …


1 idea sentence

1 Idea Sentences

Keep your reader interested by focusing on one idea per sentence. Complex sentences are sentences that contain multiple ideas. For most of us, they creep into our writing when we’re really excited. You know those times when you have a …


clarity

Clarity is King In the Copy Writing World

It doesn’t matter what you’re writing, if it’s not clear, it’s not going to get the job done. From business memos and taglines to thank you notes and blog posts, clearly communicating is key.   Rather than giving your thoughts …